Bt sports channel on youview3/10/2023 Media analyst Steve Hewlett felt that BT's entry into the sport market was an effort to help strengthen its triple play business and, in particular, help retain internet subscribers lost to Sky (which he believed would result in greater financial loss than those that would be sustained by operating BT Sport). In May 2013, BT announced that BT Sport would be offered for free to its internet subscribers via streaming. īT made other notable rights deals ahead of BT Sport's launch, including UFC mixed martial arts under a three-year deal, and MotoGP beginning in 2014, under a five-year deal. The deal was expected to close by 31 July, and BT was expected to operate at least one ESPN-branded channel as part of the BT Sport service. The value of the deal was not disclosed, but BT was understood to be paying "low tens of millions". On 25 February 2013, BT announced an agreement to acquire ESPN's television networks in the UK and Ireland, including ESPN and international sports channel ESPN America this agreement gave BT rights to the FA Cup beginning in 2013–14, the Bundesliga and UEFA Europa League through 2015, and the Scottish Premier League through 2017, as well as other international event rights licensed through ESPN. The following months also saw BT win rights to Premiership Rugby and its associated 7s Series, and American, Brazilian, French and Italian top-flight football. The news followed speculation that ESPN was reconsidering its position in the UK. BT announced at the same time that it would be launching its own channel for its new football coverage. News of BT's first foray into sports broadcasting first came about on 12 June 2012, when it was announced that they had won the rights to 38 live Premier League matches for three seasons from the 2013-14 season, beating ESPN UK, which had held the shared rights with Sky Sports the previous season. ![]() They are also the official broadcast partner of the European Rugby Champions Cup and Premiership Rugby.įurther information: Timeline of BT Sport Premier League deal, launch ![]() BT Sport is available on the BT TV, Sky and Virgin Media television platforms in the UK and Sky, Eir TV and Vodafone TV in the Republic of Ireland.īT Sport holds exclusive live UK and Republic of Ireland TV rights to 52 Premier League matches per season, the UEFA Champions League, UEFA Europa League, UFC, National League, Ligue 1, Serie A, the European Rugby Challenge Cup, the Premiership Rugby Cup, MotoGP, the FIH Hockey World League and WWE. The channels are based at the former International Broadcast Centre at the Queen Elizabeth Olympic Park in London. Discovery Sports Europe and BT Group, they first launched on 1 August 2013. BT Sport is a group of pay television sports channels in the United Kingdom and Ireland.
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